Notification Centre
Designing Bang & Olufsen’s first notification centre
Brief
Bang & Olufsen customers have access to an app that is used to control their products (such as speakers, headphones, etc).
The client wanted to be able to communicate to their customers via the app for product maintenance and marketing messages. The intention was to introduce a Notification Centre.
Building on the brief
A large chunk of the notifications were product promotions. If the customer was interested in the product offer the customer would be taken out of the app in order to fulfil this.
I felt there was an opportunity to improve this experience by introducing ecommerce into the app. I used an experience map to show my clients the gap and opportunity area I had uncovered.
Preparing for delivery
After I got approval I designed the screens and spoke to the developers to understand their timings and how this could get delivered.
Once I had this information I set a phased delivery process for the ecommerce to be introduced to the app.
The results
The Notification Centre designs were built and are live now and the team (at the time I was leaving the account) were about to start implementing my ideas on introducing ecommerce to the journey.
The first phase of this went live in early 2022.