New Mobile App
Bringing an on-the-go experience to illio customers
Brief
I proposed to our founder that in order to provide our customers with a more complete experience of illio, they needed something more suitable to access their portfolio information on-the-go. I conducted a workshop with our co-founders and some developers to ascertain which features of our desktop app we would need to provide our customers with on a mobile app.
Wireframing the MVP screens
Once I had an idea of which features we would include in the mobile app I began some lo-fi wireframes of each screen, with a view to create a quick prototype that the co-founders could interact with to ensure they were happy with the chosen screens for MVP.
Creating the high-fidelity prototype
After some small changes to the MVP scope, I began designing the high-fidelity screens and preparing the designs for build.
Building the app
The first phase of the app was built a few weeks after the designs had been finalised. After 30 days of launch on the app store nearly 30% of existing illio customers had downloaded the app.
